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Forrester’s Top 10 Emerging Technologies For 2024

Plus: Claude 3.5 Sets New Benchmark for AI

Author

Sam Siam
June 26, 2024

In partnership with

AI

Google's rolling out Gemini, a digital assistant for your inbox. This AI sidekick promises to summarize your epic email threads and even draft replies. It's like having a personal secretary, minus the coffee runs.

Cambridge researchers unveil EMethylNET, an AI model with remarkable ability to identify multiple cancers. By analyzing DNA methylation patterns, this system achieves near-perfect accuracy across 13 cancer types. While still in development, it represents a significant advance towards earlier detection and improved treatment outcomes.

Forrester's latest report unveils the top 10 emerging technologies for 2024, highlighting AI's continued dominance and the growing importance of security. From generative AI splitting into language and visual categories to the rise of AI agents and enhanced security measures, Forrester’s forecast offers a glimpse into tech's near future. Buckle up – the AI revolution is accelerating, and it's bringing new challenges and opportunities along for the ride.

Huawei executive predicts a seismic shift in the smartphone market, with AI-powered devices set to dominate 90% of shipments by 2030. As tech giants race to integrate more advanced AI features, from on-device language models to enhanced photo editing, the line between "smart" and "genius" phones is blurring fast. Your next upgrade might just outsmart you!

WEB3

Solana Foundation and Dialect launch 'actions' and 'blinks', enabling direct crypto transactions within social media platforms like X. This groundbreaking feature allows users to buy tokens without leaving their feed, potentially revolutionizing how we interact with blockchain technology online.

A massive $10 billion in Bitcoin and Ether options are set to expire this Friday, potentially sparking market volatility. With over 25% of options expected to expire "in the money," traders are anticipating a renewed bullish trend for July. This expiry, representing 40% of total open interest on Deribit, could be a pivotal moment for crypto markets.

The first half of 2024 sees meme coins leading the crypto charge with staggering 1,800%+ gains, followed by real-world assets at 213% and AI at 71%. This unexpected trio outpaces traditional sectors, reshaping the crypto landscape. While these trends offer exciting opportunities, they also come with heightened risks - and maybe a sense of humor!

Nearly a decade after a major security breach, Mt. Gox is finally set to repay its creditors with Bitcoin and Bitcoin Cash starting in July 2024. As this long-awaited move unfolds, Bitcoin miners are also ramping up their sales, grappling with tighter profits after the recent halving.

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MARKETING

Meta is rolling out a fresh set of AI tools that promise to transform how businesses interact with customers. Highlights include AI chatbots on Messenger, powered by Meta's cutting-edge LLaMa 3 model. The update also introduces the ability to send targeted marketing messages on Messenger and a new Threads API for better engagement across social platforms.

TikTok has unveiled Whee, a new app tailored for sharing photos with close friends, emulating Instagram's focus on intimate, authentic sharing. The app encourages users to capture and post real-life moments, accessible only to a select circle. Currently available in over a dozen countries on Android.

A recent study unveils a significant shift in Gen Z's online habits, with social media platforms overtaking traditional search engines for product discovery. This change highlights the growing importance of authenticity and community-driven content. As young consumers increasingly turn to platforms like Reddit for more genuine interactions, marketers are urged to adapt by engaging directly within these communities and rethinking traditional SEO strategies.

Brave, the browser renowned for its ad-free experience, has officially launched its advertising platform after 18 months of beta testing! While it's surprising to see Brave challenge Google with an ad platform, this marks a significant shift. Brave's search ads are now operational in key markets including the U.S., Canada, France, and Germany.

Tools 'n' Toast

GPT-4 did wonders, but KoalaWriter pushes boundaries! From SEO pros to everyday bloggers. Seamlessly integrating real-time search insights, SEO-focused keywords, and ingenious linking strategies, it's your ultimate tool for content mastery. Don’t take our word for it, we got to try it with 5000 words FREE, and that was all the convincing we needed.

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