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Top AI Innovations at CES 2024
Plus: OpenAI's New GPT Store
Sam Siam
January 17, 2024
Sponsored by
AI
OpenAI has officially launched its much-anticipated GPT Store, marking a significant milestone in the AI landscape. The platform, already boasting over 3 million custom versions of ChatGPT created by its vast user base, offers a diverse range of GPTs developed by OpenAI partners and the community. This store features categories ranging from DALL•E creations to coding skills enhancement, catering to various needs like education, research, and lifestyle.
Microsoft has announced a significant expansion of its AI capabilities with the launch of Copilot Pro and the wider availability of Copilot for Microsoft 365 to businesses of all sizes. Yusuf Mehdi, Executive Vice President and Consumer Chief Marketing Officer, revealed that Copilot Pro is a new premium subscription offering advanced AI features and capabilities. This service enhances productivity and creativity across various tasks, including writing, coding, and designing. It integrates with Microsoft 365 Personal and Family subscriptions and offers access to the latest AI models, including OpenAI's GPT-4 Turbo.
Apple Inc. has decided to shut down its 121-member artificial intelligence team in San Diego, with plans to relocate operations to Austin, Texas. This move, affecting the Data Operations Annotations team integral to Siri's success, could lead to substantial job cuts. Employees have been given until the end of February to decide whether to relocate, a choice that may lead to many exiting the company due to the short notice and distance involved. Those willing to move are offered a $7,000 stipend and the opportunity to retain their roles, while others may consider applying for different positions within Apple.
Here’s a curated list of the top 15 standout AI-infused products at CES 2024. This year, AI's presence extended beyond chatbots, integrating into an array of hardware from advanced robots to innovative laptops. The roundup includes various products that have won CES 2024 Innovation Awards, underscoring their significance in the tech landscape. The selection criteria focused on helpfulness, uniqueness, and practicality, aiming to distinguish truly visionary technology from mere AI hype.
WEB3
Despite Ethereum's long-standing dominance in the DeFi space, Bitcoin is emerging as a more attractive option for projects seeking stability, security, and privacy. With a market cap of $513 billion and a relatively untapped total value locked (TVL) of $158 million in DeFi, Bitcoin’s potential in this arena is significant. Integrating DeFi with Bitcoin could offer the best of both worlds: Ethereum's innovative flexibility combined with Bitcoin's foundational stability and trust.
Since the introduction of spot Bitcoin exchange-traded funds (ETFs) last week, altcoins have been consistently outperforming Bitcoin. The launches have led to a 14% correction in Bitcoin prices, yet altcoins like Ethereum and Solana have maintained their gains, demonstrating resilience in the market. Andrew Kang, co-founder of Mechanism Capital, suggests that the involvement of institutions in Bitcoin ETFs will lead to reduced volatility for Bitcoin, resulting in slow, steady gains. This scenario is beneficial for altcoins, as a gradually rising Bitcoin builds market confidence and encourages investment in higher-risk altcoins.
The Crypto Fear and Greed Index, a key indicator of market emotions, has returned to neutral levels, retracting from last week's surge. As of January 15, the index fell to a score of 52 out of 100, mirroring levels last seen in October 2023 when Bitcoin traded at around $31,000. This decline in the index follows closely after the U.S. SEC’s approval of the first spot Bitcoin ETFs.
Industry experts are now speculating about the potential implications and future developments following the approval of Bitcoin ETFs. Leah Wald, CEO of Valkyrie, anticipates a substantial influx of assets into their ETF, indicating a strong investor interest. Similarly, Alex Tapscott from Ninepoint Digital Assets Group draws parallels to Canada's first spot Bitcoin ETF, suggesting a potentially significant impact on the U.S. market. Additionally, the broader acceptance of blockchain technology is expected to grow, with the ETF approval serving as a catalyst for increased education and adoption across finance and other industries. Kurt Hemecker, CEO of the Mina Foundation, foresees opportunities for zero-knowledge blockchains, which offer enhanced data control and security, resonating with a market segment highly valuing data sovereignty.
Past issues include:
⚡The Barry Hott Ugly Ads Edition which revealed the science of getting past people’s subconscious ad blockers.
⚡ The Sarah Levinger Psychology-Based Creative Edition showing how to properly use emotion and brain science in your advertising.
⚡The Alex Cooper A-to-Z of Ad Production Edition giving teams a relentlessly practical guide to ideation and iteration.
Plus, we’ve covered things like how HexClad's Head of Growth Connor Rolain runs his creative strategy flywheel, how to properly back into a MER goal, contribution margin tutorials, and advanced ad analysis techniques.
MARKETING
In her comprehensive guide, Tequia Burt, Editor in Chief of LinkedIn Collective & LinkedIn Ads Blog, outlines eight essential steps for creating successful online display ads. With display advertising expected to exceed search in B2B ad spend, reaching nearly $10 billion annually, it's crucial for marketers to understand how to leverage this medium effectively.
TikTok's latest updates are poised to significantly impact marketers and content creators. Key developments include a 2024 Trend Report highlighting the importance of authenticity and transparency in brand storytelling, an enhanced app experience for larger devices like tablets and foldables, and a new Creator Tools for desktop use. These updates reflect TikTok's commitment to evolving with technological trends and user needs, offering marketers fresh avenues to engage with a wider, more diverse audience.
Lazarina Stoy thoroughly compares OpenAI's GPT-4 and Google Cloud’s machine learning APIs, focusing on their application in SEO tasks. Despite the rising popularity of generative AI models like GPT-4 for SEO, this analysis explores how these technologies stack up against established providers in tasks such as semantic analysis, classification, translation, and image understanding.
Marketers are responding to Google's gradual removal of third-party cookies, a significant shift that began on January 4, 2024. As Google starts disabling browser cookies for a small percentage of Chrome users, the marketing industry faces the challenge of adapting to a cookie-less future. Over the past few years, marketers have shifted towards full-funnel marketing efforts, emphasizing owned channels and enhancing loyalty programs to gather first-party data.
Tools 'n' Toast
GPT-4 did wonders, but KoalaWriter pushes boundaries! From SEO pros to everyday bloggers. Seamlessly integrating real-time search insights, SEO-focused keywords, and ingenious linking strategies, it's your ultimate tool for content mastery. Don’t take our word for it, we got to try it with 5000 words FREE, and that was all the convincing we needed.
🤖 Browse.AI - No more manual data extraction. No code. No fuss. Embrace robots that adapt to site layout shifts, extract location-specific data, and integrate with 7,000+ applications.
🧠 re:tune - Build advanced AI-powered chatbots, utilizing GPT-3.5, GPT-4, and Claude, educate your bot with documents and web content and embed it across your site or platforms like WhatsApp and Slack.
🖥️ Code Snippets AI - Every coder deserves an AI sidekick. Boost your workflow with the power of AI-driven refactoring and code optimization.